Understanding SEO (Search Engine Optimization) and each of its numerous components is key to implementing a successful internet marketing strategy. This can be challenging given the fact that Google's search engine algorithms are increasingly sophisticated and are constantly in flux. Here at Cyber Cocoon, our greatest strength stems from our extensive experience with constant change in the internet landscape and our ability to learn and adapt to this ever-changing landscape. Through over a decade of experience, we have learned that there is no single solution and no permanent fix for the SEO equation. We are constantly innovating, developing new strategies based on years of practical online marketing experience.
Still, the more things change the more they stay the same. A contradiction you say? Not really. The one thing that has never changed is the fact that Google and all other search engines still strive to bring you the highest quality content in the fastest time possible. It's what they do. With this in mind, we simply leverage key SEO principles to develop a high quality and informative product for the user/customer access and utilize, and then make that product significantly more visible to both search engines and consumers. In theory, website optimization is very simple. Simply maximize a websites visibility and interaction with search engines, Google maps, Google plus, and numerous social media platforms. Then augment that with a targeted PPC (Pay Per Click) campaign, designed to compliment the already visible pages and their target search terms. The basic concept is easily understood and simply executed, as long as you have a solid working knowledge of advanced SEO concepts and the experience necessary to optimize your site for current and future iterations of search engine algorithms. Want to learn more? See our 12 Keys to Effective SEO..